About Us

About beU

We started beU with a simple belief: women deserve to feel truly understood when it comes to pleasure. Instead of following stereotypes or generic designs, we set out to create products shaped by real experiences, real voices, and real needs—designed with women at the very center.

With a team that’s over 80% women, we bring real voices, real experiences, and real needs into everything we create. Every curve, function, and detail is thoughtfully designed with women’s bodies in mind—never copied from clinical or male perspectives.

Unlike many brands, beU begins with real conversations with real women. That’s why our products aren’t just tools—they’re companions. We want every woman to feel seen, safe, and in control of her own pleasure.

In just a short time, beU has become a category leader, recognised by international design magazines and awarded for innovation. With the support of our partners and community, we continue to design products that inspire joy, confidence, and freedom for women everywhere.

We believe a woman’s sexuality shouldn't be defined by others — it should be explored and embraced in her own way.

We creates sexual wellness tools rooted in empathy, comfort, and curiosity. Our mission is to make women feel seen, safe, and in control.

beU, BE WITH YOU

Our Mission is to make women

Feel Seen

your desires and needs are recognized

Safe

It’s about emotional safety 

In Control

you decide when, how, and if

What Makes "beU" Different?

Designed through genuine feedback and real-life perspectives from women

 Soft, beautiful, non-intimidating designs

Our products don’t scream “sex toy.” They’re minimalist, gentle, and elegant

Thoughtful, discreet packaging

From the moment you receive your box, you’ll notice our commitment to privacy, quality, and emotional connection.

 No shame, No pressure

beU helps women explore their own pleasure

Designed from the female perspective

Unlike many brands built from a male or clinical point of view, beU starts from real conversations with real women.

Body-safe and Sustainable Choices

Every material we use is carefully selected, body-safe, hypoallergenic, and eco-friendly. beU cares not just about your personal wellness, but also the wellness of our planet.